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Enquirer Consulting Group / Prepared for NCC Group
August 2026

A read on reach
in cyber services.

Prepared for Jenna Wallis. How this work is usually bought, where the openings sit, and what we would build if the read is useful.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

This work is bought at a moment, not on a cycle.

01
Cyber services are bought by a small committee: the security leader, the risk and compliance seat, the technology owner whose system is in scope, and procurement, which can slow anything down.
02
The trigger is usually an event rather than a plan. An incident, an audit finding, a new regulation, a system going live, a merger closing, a customer questionnaire that came back badly.
03
In this market, first contact usually happens through frameworks, panels, referrals and formal briefs, which means the buyer decides when the conversation starts.
04
Those triggers are visible from the outside if someone is watching a whole list of companies. They are invisible if you are waiting to be invited.
05
From the outside, the constraint in this category is not credibility. It is being in the conversation before the brief is written.
Prepared for NCC Group
Where this goes

From panel invitations to named conversations.

Today
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At most firms in this category, new work arrives through frameworks, existing accounts and referral.
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That mix is reliable and it leaves the timing entirely with the buyer.
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A company that hits a trigger with no existing relationship usually runs its process with whoever it already knows.
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By the time a brief is public, the shortlist has usually already formed.
In the first weeks and months
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A named list of companies across the sectors you serve, with the deciding seats mapped inside each one.
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First contact tied to a real trigger rather than a general introduction.
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Replies routed to the right consultant the same day, with the research that produced them.
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A weekly read on which sectors answer and which stay quiet.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for NCC Group

Three things, built and handed over.

The named list

The companies in your sectors and regions, the triggers worth watching for, and the seats inside each account that own the decision.

The outbound unit

Sending infrastructure, sequencing, message testing and the operator who runs it. Built to your voice and your review line, not to a template.

The handover

Playbook, tooling, dashboards and a trained operator at the end of the engagement. The unit stays with you.

One point of contact for the whole build. You never manage a stack of tools or a row of freelancers.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the named list first: the companies in your sectors, the trigger we watch for in each one, and the seats that own the decision.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits NCC Group

A trigger-led market, worked on a schedule.

01

Trigger-led targeting

The list is watched rather than mailed. A message goes when something has changed at that company, which is the only moment this work is easy to buy.

02

Written for a security reader

Security and risk buyers spot a template instantly. Every message is researched and human-reviewed before it sends.

03

Yours at the end

Four months to build it and prove it in market, then the list, the tooling and the operator are handed over.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Paul, 20 minutes, at a time that works for you.
  2. Paul brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Paul Smaldone   /   paul@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for NCC Group.